Challenge 5: Absence of synchronised gamification tools across content providers

Choosing gamification solutions that work harmoniously together is a game in itself. Figuring out how to make various reward tools drive the same strategic goals, or even just complement each other, is a pain point for operators. It doesn’t have to be like this, says EveryMatrix’s Casino chief executive officer, Stian Enger. The loyalty and gamification expert offers advice on the core qualities to look for in your reward system to maximise retention, engagement and LTV.

By iGB content team