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Scheduled Sessions
SUNDAY, MARCH 4, 2012
BOOT CAMP
1:30 pm
Interactive Gambling - The View from 30,000 Feet
•A brief history of the interactive gambling industry - both on a global scale
and in the scope of North American developments.
•A legislative update.
•The financial and economic outlook for interactive gaming in North America.
•Overviews of individual gaming sectors (racing, sports betting, lotteries, casinos
and poker) and the climate for each sector in North America.
Mark Balestra, Director, BolaVerde Media Group
Sue Schneider, Principal, eGamingBrokerage.com
2:30 pm
Marketing Concepts
• Customer acquisition and retention. • Marketing budget.
• Affiliate marketing. • Social media marketing.
• Cross-marketing. • Strategic partnership.
• Search engine optimization. • Branding.
• Customer relationship management.
Moderator: Mark Balestra, Director, BolaVerde Media Group
Will Griffiths, CEO & Founder, The Level Media
Nicky Senyard, CEO, Income Access
3:15
Refreshment Break
3:45 pm
Operational Concerns
• Technology Considerations: hosting, software, security, payment, support, etc.
• Staffing.
• Budgeting.
• Compliance and regulatory safeguards - age verification, geolocation, responsible
gambling.
• Preparation for licensure.
Moderator: Sue Schneider, Principal, eGamingBrokerage.com
Melissa Blau, Director, iGaming Capital
Richard Schwartz, Vice President of Online Gaming, WMS Gaming Inc.
4:45 pm
Internet Poker 101
• State of the industry and regulatory expectations.
• Player liquidity and its implications.
• Anatomy of a poker network.
• The competitive landscape.
• Marketing Strategies.
• Poker room management.
• Assessment of common threats (poker bots, collusion, etc.).
• Implementation of tournament play.
• Convergence of online and land-based poker operations.
Moderator: Sue Schneider, Principal, eGamingBrokerage.com
Brian Balsbaugh, Founder, Poker Royalty
David Gzesh, Principal, US Poker Marketing Affiliate, LLC
5:30 pm - 7:30 pm
Welcome Reception – Planet Hollywood
MONDAY, MARCH 5, 2012
MAIN PROGRAM
9:00 am 9:05 am
10:45 am Visionaries Panel Four panelists will share their five-year predictions for the US I-gaming market. The audience will vote on which of the four prognosticators presents the most likely scenario, and the results of the vote will be revealed at the conclusion of the twoday program. 12:00 pm Industry Image - An Outside Look A panel of mainstream media journalists who cover the I-gaming industry will discuss: • How the masses view the industry. • Contrasting perceptions amid law enforcement actions and aborted attempts at legalization versus wide-scale consumer acceptance over the years. •What steps, if any, would improve the industry’s image. 12:45 pm Luncheon & Networking Break Sponsored By:
2:15 pm ECONOMICS & FINANCE BREAKOUT SESSIONS The Economic Impact of Regulated iGaming • Revenue expectations for Internet gambling under multiple regulatory scenarios. • Potential impact on state and federal budgets. • Potential impact on job markets. • The effects on the land-based gaming markets. INDUSTRY SECTORS BREAKOUT SESSIONS Racing Forum Part 1: The Past & Present - The role the racing industry has played in the development of US online gambling, the political challenges faced despite federal legislative approval, the current state of the racing sector. interactive gaming landscape?What must racing interests do to compete with other sectors? 3:00 pm INDUSTRY SECTORS BREAKOUT SESSIONS Lotteries Forum Part 1: Addressing Common Challenges - Dealing with federal policy, providing entertaining products, potential conflicts with vendors, competing gaming products and additional issues. Part 2: Privatization - Challenges, opportunities and strategies. 4:15 pm ECONOMICS & FINANCE BREAKOUT SESSIONS Workshop: Developing a Feasible Taxation Model • Existing online and land-based tax schemes. • Assuring a balanced model that maximizes benefits to the government while enabling • Avoiding mistakes made by other jurisdictions. • Expectations and implications for reporting income. Paul Girvan, Managing Director, The Innovation Group POLICY BREAKOUT SESSIONS Federal Legislation Panel What is the impact of federal legislation on the potential for the development of a 5:00 pm ECONOMICS & FINANCE BREAKOUT SESSIONS The Outlook for Investment POLICY BREAKOUT SESSIONS State Legislation Panel Regardless or even in spite of Federal legislation, states may pass legislation that permits 5:30 pm |
TUESDAY, MARCH 6, 2012
8:00 am TECHNOLOGY BREAKOUT SESSIONS Emerging Platforms for Gaming on the Go A forum for addressing numerous questions about mobile gambling, including: • Analysis of mobile and tablet gaming and assessment of opportunities. • Examination of what products and games are best suited for mobile platforms and why. • Profiling mobile gamblers - what motivates them? • Compatibility Challenges for platform integration. • Developing games for social media. • Determining which platforms are worthwhile and making budgetary decisions. • Profiling the consumer bases among emerging platforms. • Maintaining current technology and keeping up with new innovations. MARKETING STRATEGY BREAKOUT SESSIONS Gambling on Social Media - Best Practices and Effective Strategies 9:45 am TECHNOLOGY BREAKOUT SESSIONS Developing Games for Social Networks MARKETING STRATEGY BREAKOUT SESSIONS Eyeballs: How Will You Bring in the Players? A seasoned panel of veterans from the marketing side of the global i-gaming business will discuss the ins and outs of issues such as online media buys and affiliate marketing. This will include a discussion of if and how affiliates may fit into the picture as regulated North American markets develop. 10:20 am 10:30 am Refreshment Break Sponsored By: 11:00 am REGULATORY BREAKOUT SESSIONS Regulatory Construction -Working Toward Ideal Solutions A panel discussion addressing specific components of existing proposals to regulate Internet gambling (in the context of implications for players, gambling businesses and regulators) with the aim of constructing the ultimate model based on the conclusions drawn. Included will be a discussion of best practices for underage gambling, geo-location verification, customer funds protection, anti-cheating measures, site security, and software testing. LEGAL, TACTICAL AND OPERATIONAL ISSUES BREAKOUT SESSIONS Tribal Gaming Panel - Implications of Interactive Gambling Policy A well-rounded panel will address important questions faced by tribal regulators and gaming operators, including: 12:00 pm REGULATORY BREAKOUT SESSIONS Canadian Models - Lessons to Be Learned • Measuring the successes and failures of provincial lotteries’experience in I-gaming. • Analyzing the Ontario Lottery’s newly unveiled business model. • Insight into technical standards models used in BC Quebec and Ontario • Examination of the potential authorization of single-game sports bets and the prospects for provinces using the change as a springboard to a pan-Canadian online sports betting operation. LEGAL, TACTICAL AND OPERATIONAL ISSUES BREAKOUT SESSIONS Preparation for Licensure in the Online Space • The application process. • Due diligence. • Expenses. • Penalties. • Expected timelines. • Potential hang-ups. 12:45 pm Luncheon & Networking Break Sponsored By: 1:45 pm Panel: How will US Online Gamblers Fund Their Accounts in the Regulated Environment? • Existing and expected challenges in payment processing. • Dealing with fraud and money laundering. • Consumer preferences. • Emerging payment alternatives. 2:45 pm Debate: The DoJ Has Spoken - Who Wins and Who Loses? 3:30 pm Refreshment Break Sponsored By: 4:00 pm Legalized Online Sports Betting - In Our Lifetime? In examining efforts to legalize sports betting beyond the boundaries of existing jurisdictions, • Why are professional and collegiate sports leagues concerned? • Why is New Jersey in the lead in the legal challenge? • What other conditions might impede or accelerate the trend?
5:00 pm End of Conference |
